Probable Niche

We've identified the niche as fabric technology.

fabric technology

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as fabric technology.

technology's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 20:36 UTC on April 14, 2013. The source was comprised of 11126 characters, of which 9910 are code, leaving an organic character count of 1216. The total word count on the home page is 185. We filtered out 0 numbers, 68 common words, and 2 words shorter than three characters in length, leaving an impact word count of 102. The size of the lexicon (number of unique words) is only 76. We extracted twelve top keywords, leaving 15.78% above the threshold. The number of phrases above the threshold was 29.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
outdoor activity26.25%
fabric technology26.25%
directional fabrics 26.25%
work differently13.12%
weather conditions13.12%
wearer stays 13.12%
waterproofing aftercare 13.12%
water vapour13.12%
vapour escape 13.12%
travel wear13.12%
standard fabrics13.12%
outdoor clothing13.12%
nikwax directional 13.12%
moisture vapour13.12%
main users13.12%
liquid water13.12%
let moisture 13.12%
keeping dry13.12%
just let13.12%
intelligent functional 13.12%
functional designs13.12%
friendly waterproofing 13.12%
environment friendly13.12%
enhance performance13.12%
directs liquid 13.12%
directional clothing 13.12%
clothing nikwax 13.12%
base layers13.12%
active travel13.12%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. fabrics
  2. directional
  3. directional fabrics


Source Character Count 11126
Code Character Count 9910
Organic Character Count 1216
Filtered Numbers 0
Filtered Words (Common) 68
Filtered Words (Short) 2
Total Word Count 185
Impact Paragraph Count 180
Impact Word Count 102
Impact Lexicon Size 76


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